SHELL V-POWER RACING TEAM BACK ON TRACK WITH NEW APPmegan
Ahead of the 2020 season restart, the Shell V-Power Racing Team today released details of their refreshed mobile app that has been redesigned with more features for Supercars race fans.
Available for free download from the Apple App Store and Google Play, the Shell V-Power Racing Team app already has more than 42,000 users following a very successful 2019 launch.
The new and improved app will provide registered users with a five-cents-per-litre discount on their fuel purchases whenever the team wins a race, continuing the program that started last season.
Via a completely redesigned interface, fans will also be able to get direct access to news, videos, race information and more from the team directly to their mobile device.
The redesign, completed as a joint project between Viva Energy, Sense Agency and Wyscom, provides a brand new user experience for fans modelled off industry best practices.
As well as fuel discounts, other Shell V-Power Racing Team partners will now be able to offer special deals, discounts and offers to fans through the app.
The detailed season calendar gives fans information around the updated dates and times of events and races, as well as data about each circuit, including lap records, track lengths, average speeds and more.
The app also includes an online store, where fans can purchase Shell V-Power Racing Team Mates memberships and the latest team supporter gear.
Stacey Mason, Retail Fuels Marketing and Customer Acquisition Manager for Viva Energy said the app redesign was a continuing evolution of Viva Energy’s partnership with DJR Team Penske.
“We’re in our fourth season as the naming rights partner of the Shell V-Power Racing Team, and we want to convert the team’s incredible on-track success into new and innovative fan experiences,” said Mason.
“The redesign of the app continues our focus on the customer to ensure they are getting the best possible experience while using our products.”
“This is part of a long-term strategy to use our massively successful partnership with the Shell V-Power Racing Team to bring value to our customers in as many ways as possible.”
About Shell V-Power Racing Team
DJR Team Penske – a partnership between Dick Johnson Racing and Team Penske – is the most successful motorsports teams in Australia, with 9 Australian Touring Car/Supercars Drivers Championships and 4 Bathurst 1000 victories, including the 2019 Virgin Australia Supercars Championship. With the backing of Viva Energy, DJR Team Penske competes as the Shell V-Power Racing Team.
Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 550 major race wins, over 620 pole positions and 37 National Championships across open-wheel, stock car, sports car and touring car racing competition. Over the course of its 54-year history, the team has also earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win and overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring, along with a win in Australia’s legendary Bathurst 1000 race. Team Penske currently competes in the NTT IndyCar Series, the NASCAR Cup Series, the NASCAR Xfinity Series and the IMSA WeatherTech SportsCar Championship.