Sharp features as naming rights partner Fabian Coulthard’s DJR Team Penske Ford in season finale


Gold Coast, Qld, November 28, 2016: DJR Team Penske and Sharp Corporation of Australia will team up for the final round of the 2016 Virgin Australia Supercars Championship in Sydney. The Sharp brand has been seen on the No 17 Ford of Scott Pye this year, but now takes over naming rights on the No 12 entry of Fabian Coulthard for the season finale.

Sharp Corporation is one of Japan’s oldest and most trusted manufactures of consumer electronics and business solutions in the world. Locally, Sharp Corporation of Australia have partnered on various projects with the team, including assisting with “Office Automation & Business Solutions”, to ensure maximum optimization of technology for the team.

In keeping with Sharp’s time tested reputation for product reliability and customer satisfaction, its document systems line-up boasts cutting edge technologies, productivity boosting scanning options and industry-leading security functions, (manufactured under strict in-house environmental standards globally). Sharp’s recycle-friendly, energy-efficient document systems exemplify Sharp’s commitment to minimise environmental impact, while providing sustainability to businesses.

“Sharp have been a great partner in 2016 and we are delighted to run a full livery on Fabian Coulthard’s car at the Sydney 500. The team has benefited by state of the art office equipment which has helped planning and productivity. We work with Sharp on a number of levels and look forward to continuing the partnership into 2017,” said DJR Team Penske Managing Director Ryan Story.

DJR Team Penske has a strong focus on business to business relationships, and Sharp Corporation of Australia has a very strong partnership in place with Penske Transportation Group International.

“Sharp’s B2B business development has increased, not only with the Penske Corporation but also a number of DJR Team Penske team partners,” said Daniel Gard - Sharp’s National Marketing Manager, Office Solutions Group. “Although our partnership only began earlier this year, we have seen how The Virgin Australia Supercars Championship is at the cutting edge and is a real technical challenge. We see this partnership with DJR Team Penske developing even further in 2017 in both business and racing.”

About Sharp
Today, Sharp’s overseas structure comprises of 63 companies in 25 countries/regions, which includes 34 sales subsidiaries in 24 countries, 18 manufacturing bases in 11 countries and 6 R&D bases in 4 countries, together with various other related companies.

Sharp aims to continue to contribute to society by bringing innovative solutions to the everyday lives of people living in Australia.

About DJR Team Penske
DJR Team Penske is one of the most successful motorsports teams in Australia, with seven Australian Touring Car / V8 Supercars Championships and three Bathurst 1000 victories.  

Team Penske’s U.S. motorsports entities are among the most successful teams in the history of professional sports. Competing in a variety of disciplines, including NASCAR and INDYCAR, the team has produced more than 420 major race wins, over 490 pole positions, 28 National Championships and 16 Indianapolis 500 victories in its storied history. Team Penske celebrates 50 years of motorsport competition in 2016.